Touchdowns for Hunger

For the 16th consecutive season, we’re teaming up with the Green Bay Packers to raise money for families in need. As part of the Touchdowns for Hunger program, every Packers TD this season will score against hunger in our community.

“What we once called ‘Touchdowns for Charity’ has a new name and a new logo, to call out exactly what Sargento and the Packers are up against: hunger,” said CEO Louie Gentine, “For decades, Sargento has been a champion for feeding, sheltering and educating families in our community, just as the Packers have been champions on the field. We’re proud to continue our 16-year partnership,” he said.

The 2018 season kicks off September 9, 2018, when the Packers host the Chicago Bears at Lambeau Field. For every touchdown the Packers score during the regular season, Sargento donates a total of $1,500 shared by two Wisconsin food charities: Hunger Task Force in Milwaukee and Paul’s Pantry in Green Bay. Since beginning in 2002, Touchdowns for Hunger has raised more than $1.3 million in total program donations and has provided more than one million meals to help those in need. Awesome.


New this season, Sargento is calling all football fans to help in the fight against hunger. Fans can unlock an additional donation from Sargento simply by sharing their cheesiest, creative and passionate touchdown dances on social media. Each fan touchdown dance shared on Instagram, Twitter or Facebook using #TDforHunger, unlocks a $5 donation from Sargento to Wisconsin food charities, up to $25,000!

“This is an exciting way for the fans to get in on the action, show off their moves, and help Sargento tackle hunger, one touchdown dance at time!” said Louie. “I’m looking forward to seeing all the creative celebrations on social media and being able to give even more to feed families in need.””

NFL Host and Veteran Green Bay Packer James Jones and the Packers all-time leading Wide Receiver Donald Driver have partnered with Sargento share their touchdown dances on social media and asking their fans to do the same.